About Us
Culturally rooted. Fresh by design.
Khaar is a Gen Z fashion brand fusing Pakistani cultural aesthetics with upscale streetwear. We exist at the cross-section of heritage and what’s next silhouettes you want to wear, stories you’re proud to carry.
Born from a friendly bet and a bold idea, our name nods to Khaar, a wildlife sanctuary in Sindh, symbolizing resilience, roots, and the wild beauty we come from. We’re a small team of students who met on exchange in Istanbul, living abroad but stitched to home. We saw a gap: Pakistani streetwear wasn’t mainstream, and what did exist was either priced out of reach or too plain to feel personal. So we built Khaar to make culturally grounded design accessible, elevated, and relatable.
What we stand for
- Culture: narratives from Pakistan, reinterpreted in modern streetwear cuts.
- Premium look and touch without the gatekeeping.
- Made for the diaspora
- Community over clout: We’re building a circle of fashion geeks who co-create a culturally rooted lifestyle.
Sustainability, for real
We believe fashion should look good, feel good, and do good. That’s why we’re committed to making choices that respect people and the planet:
- Conscious fabric use → optimizing material use during production.
- Non-toxic dyes → safe, low-impact colors that keep waterways clean and workers safe.
- Small-batch production → avoiding overproduction and keeping collections intentional, not disposable.
Join the movement. Wear your roots with pride.